As per recent reports from the Wrestling Observer Newsletter, WWE’s upcoming SummerSlam 2023 event, scheduled to take place at Ford Field in Detroit, Michigan, is anticipated to become the most-watched SummerSlam in history. This projection is attributed to the significant growth of Peacock’s subscriber base and WWE’s increasing popularity over the past year.
Regarding attendance figures, approximately 45,971 tickets, including both sold and complimentary, have been distributed for the event as of the latest update. This number is expected to make it the second-largest attendance ever recorded for a SummerSlam, trailing only behind the SummerSlam 1992 event held at Wembley Stadium.
In terms of live gate revenues, this year’s SummerSlam is poised to be the most financially successful non-WrestleMania event ever held in the United States. The target goal for live gate revenue is set at around $7.3 million in actual money and $7.7 million, accounting for WWE’s claimed amount for the Royal Rumble 2023 event held in January, which includes revenues from both ticket sales and Ticketmaster fees.
As for the match plans, sources indicate that WWE officials are considering a “fight” stipulation for the highly anticipated bout between Ronda Rousey and Shayna Baszler. This stipulation would be more akin to MMA rules rather than a traditional street fight.
Additionally, there are unannounced matches in the works, with WWE planning for Rhea Ripley to defend her WWE Women’s World Championship against Raquel Rodriguez at the event. Furthermore, as of the latest update, WWE officials intend for Austin Theory to defend his United States Championship against either Rey Mysterio or Santos Escobar on the August 4th SmackDown show in Dayton, Ohio, rather than at the subsequent SummerSlam event.