WWE has filed to trademark the name “Ultranueva,” according to Fightful. The filing was submitted on October 1 under IC 041, covering entertainment services including wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media, television, radio, and internet or commercial online services, as well as providing wrestling news and information.
F4W Online reported on the same filing, noting that “Ultranueva” roughly translates to “very new” and that the trademark appears to be intended for a new wrestler, tag team, or faction name. F4W Online added that there is no word yet on who the trademark is for, but pointed out that the use of a Spanish-language term could be significant in signaling the direction of the name.
WrestleTalk connected the filing to a broader context, noting that a number of new faces have debuted in WWE in the weeks leading up to October 1 and raising the question of whether the trademark could have implications for the Dusty Rhodes Tag Team Classic.
No official word has come from WWE confirming who or what the “Ultranueva” name is attached to, and none of the reports identify a specific performer or team tied to the filing. As with most trademark applications, the filing itself does not guarantee the name will be used on screen, but it does indicate WWE is securing rights to the term for potential future use.
