WWE Hall of Famer Bill Goldberg is set to appear on the November 4 episode of ABC’s “Shark Tank,” where he will take part in a business pitch for his company, HeroCovers, according to Fightful and Wrestling Headlines.
Goldberg is listed as a co-founder of HeroCovers, a custom car cover company that produces personalized, photo-realistic covers for cars, trucks, boats, and motorcycles. The company has previously partnered with brands including Hot Wheels, the NBA, and LASD Motorsports, building a presence beyond the wrestling world through licensed and custom merchandise tied to those partnerships.
The upcoming episode of “Shark Tank” has been titled “Kevin in a Head Lock,” a nod likely tied to the format of the show’s entrepreneur pitches to its panel of investors, known as the “Sharks.” Details on which investors Goldberg and his HeroCovers team will pitch, and the specific terms of any deal sought, have not been disclosed ahead of the broadcast.
Goldberg, one of the most recognizable names in professional wrestling history, built his legacy as a dominant force in WCW before becoming a multiple-time World Champion in WWE, including a reign as WWE Universal Champion. He was inducted into the WWE Hall of Fame and has remained a visible figure in and out of the ring since stepping back from regular in-ring competition.
His move into the entrepreneurial spotlight on “Shark Tank” marks a departure from his usual wrestling-related media appearances, placing him instead in the business pitch format that has become a launching pad for numerous consumer brands since the show’s debut. Whether HeroCovers secures an investment from the panel will be revealed when the episode airs on ABC on November 4.
