SiriusXM’s decision to rebrand its professional wrestling channel as WWE Radio appears to be paying early dividends. During the company’s third-quarter earnings call on Thursday, October 29, 2026, SiriusXM CEO Jennifer Witz told investors that listenership for the channel has grown by nearly 20 percent since it officially switched over from its previous identity as the Pro Wrestling Channel.
Witz highlighted the figure as a notable early success story for SiriusXM during the earnings discussion, pointing to the rebrand as a factor in the audience uptick. The comments came as part of the broader third-quarter results presentation, where executives routinely detail performance across the company’s various channel offerings to shareholders and analysts.
The rebranding ties SiriusXM’s wrestling programming directly to WWE’s name and brand recognition rather than the more generic Pro Wrestling Channel title it previously carried. That shift reflects the growing value both companies appear to place on WWE’s identity as a draw in its own right, separate from wrestling as a broader genre category on the platform.
Neither SiriusXM nor WWE has released specific numbers detailing total subscriber counts or hours listened for the channel, and the reported growth figure was presented by Witz as a percentage increase rather than an absolute audience size. The earnings call did not include additional detail on what programming changes, if any, accompanied the name change, nor did it specify over what exact time period the 20 percent growth was measured beyond the channel’s launch under the new name.
The audience growth comes amid WWE’s increasingly close relationship with SiriusXM as a media partner, with the wrestling promotion continuing to expand its footprint across audio and streaming platforms. A dedicated, branded channel gives WWE another consistent touchpoint with fans outside of its television and streaming programming, and continued growth could strengthen the case for further investment in audio content tied to the promotion going forward.
Both F4W Online and Wrestling Headlines reported on Witz’s comments following the earnings call, with each outlet confirming the near-20-percent growth figure as stated by the SiriusXM CEO.
