WWE has abandoned its trademark filing for “Vice City,” a term the company applied to register on August 4 in connection with Lola Vice’s move to the main roster, according to F4W Online. The filing is now listed as dead and abandoned after WWE submitted an express abandonment on September 2, per the outlet.
Fightful confirmed the development, reporting that WWE has abandoned its attempt to trademark “Vice City” as of September 2, 2026. Fightful noted that in the weeks surrounding the filing, Lola Vice made her main roster debut, qualified for the women’s Money in the Bank ladder match, and signed her WWE Raw contract.
Neither report offered a specific reason for WWE pulling back on the trademark application. Companies frequently file and later abandon trademarks for a variety of business reasons, and the sources do not indicate whether WWE plans to revisit the “Vice City” branding in the future or pursue a different name tied to Lola Vice.
Lola Vice remains active on the Raw roster following her main roster debut and Money in the Bank qualification, with no further details provided in the available reporting about what, if anything, replaces the abandoned trademark.
