Roman Reigns is bringing his Street Fighter movie character to the small screen ahead of the film’s theatrical release. The WWE World Heavyweight Champion stars as Akuma in a new advertising campaign from The General Insurance, titled “Give People a Break,” which has partnered with the upcoming Street Fighter film for the promotion.
The commercial marks an early rollout for Reigns’ role in the movie, giving fans a look at his portrayal of the iconic Street Fighter character before it appears in theaters. Reigns is not the only WWE star with ties to the film; Cody Rhodes is also featured in the upcoming Street Fighter movie, playing the character Guile.
Separately, Reigns and fellow WWE star CM Punk were among those in the wrestling world paying tribute to Benjamin Satterley, known to fans as PAC and formerly as WWE’s Neville. Satterley’s death was reported on the evening of September 27, 2026, and tributes continued throughout the following Monday and Tuesday from figures across the wrestling industry, including Reigns and Punk.
In other notes from around the wrestling world, WWE’s Top 10 Raw moments for the September 28, 2026 episode were released, and NHB Vol. 105 in Indiana has signed a bout between Bear Bronson and Eric Ryan.
